Elevator Pitch


This week, we read an essay entitled “The Praise of the Purple Cow” by Seth Godin. He explains that you must be that purple cow. You must be unique and draw the attention of the customers. It does not matter how much you market your product if it is not something different that people want. People will ignore you and still won’t buy your product no matter how much they see it advertised.
I was able to work on my elevator pitch this week for my $100 project. I came to realize that selling my business or getting investors will be quite difficult. It is hard to come up with the right words to say and make sure I don’t say anything that will bring up questions that I cannot answer. I also realized that I have a rather explosive personality and don’t always take criticism well. This is something I will have to reign in so I don’t lose investors because I am being protective of my ideas or my company. I have to be humble and take criticism well.


Elevator Pitch
Hi, my name is Madison Scott and I am the owner of Tuck ‘n Tallulah. I provide hand-made, one-of-a-kind baby rag quilts. This is the perfect product for expectant or new parents and grandparents. I hand pick the material according to customer specifications, then design and sew them myself. Raw materials cost about $20 for one baby rag quilt and I sell my rag quilts for $50 each, giving me a profit margin of about 60%, which means I could pay back your investments with interest in no time at all. This type of rag quilt can be found on Etsy starting at $25 for a simple, low quality quilt. I can sell my quilts at a higher price than the competition because my quilts are higher quality and I can work one-on-one with the customers to give them exactly what they want.

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